School Dress Code Essay Example For Students

School Dress Code Essay When contemplating what a school uniform may resemble, Angus Young of AC/DC rings a bell. His uniform, or execution ensemble, is that of an English student, wearing a suit type uniform with shorts rather than pants and an out of control golf players cap. A gathering of young ladies and young men all wearing a similar hued outfits collected before the catholic school down the square is another image that strikes a chord when pondering school garbs. The picture of school outfits has been connected to understudies of European and tuition based schools. Such pictures, of understudies dressing in school regalia, have prompted generalizing and a negative demeanor towards schools authorizing a uniform approach. Kids are introduced as robots without the capacity to communicate in a general public that advances self-articulation and distinction. The issue is that the expense of communicating and being an individual can be cosmic. It isn't unprecedented to hear that a 15-year-old some place was fiercely ambushed for a couple of costly Nike shoes. This idea is legitimately corresponded to rivalry in design rather than scholastics in the educational system. In late history state funded schools have believed garbs to be an antiquated and to some degree draconian pattern, however as of late the commonplace government has endeavored to actualize and uphold a uniform strategy in our state funded educational system. The usage of a school uniform strategy is significant and important to improve the understudies. The contentions against school outfits are blurring while advocates of garbs are starting to make progress. A portion of the key advantages are security, cost, and consistency. There are a few central issues that educational committee authorities and administrators should take a gander at before executing new approaches and laws concerning school outfits. Initially, these new laws and approaches must positively affect the understudy populaces by and large good and in this way their presentation. This would not be restricted to scholarly exhibitions just yet ought to likewise incorporate other socially learned conduct including the understudies capacity to be reliable with preset accepted practices, an expertise important to be effective on the planet today. Advocates of outfits state that the scholarly exhibition has been expanding, and will increment further by having the understudies wear them. A decreased level of consideration and worry with design will empower a superior condition for progressively intensive examination, just as diminish the financial weight set on understudies and guardians. Any circumstance that doesn't advance the improvement of understudies in school ought to be taken a gander at and concentrated to track down approaches to change the circumstance. There are no advantages to stressing over not having the cash to purchase the most stylish clothing. Would it not be smarter to be stressing over accomplishing the best grade, making the best science venture, or turning in an English task on schedule? The entire idea and intrigue of brand name garments is so instilled into our oversimplified personalities, that it is remarkable to perceive any understudy not wearing or conveying in any event one bit of such product. There is no straight way through this issue, yet it is conceivable to flank it. Giving a school rucksack, shoes and a cap would dispose of the understudies need to wear brand name apparel or extras of any sort. In any case, by doing this, we go over the issue of distinction, which is similarly as critical to an understudies achievement in life as their investigation propensities. By offering a more extensive choice of school hues and styles, it is conceivable to take care of the requirement for uniqueness while simultaneously managing them the chance to comply with the principles of the school. The expense of executing a uniform arrangement should likewise be taken a gander at intently. The normal practice that all families have various degrees of monetary status expects us to address this issue. An understudy ailing in assets ought not be compelled to burn through the entirety of their cash on outfits so they could go to class, leaving them unfit to bear the cost of after school sports or get-togethers. It would positively be appalling if an understudy ought to need to cash on garbs instead of nutritious food. .u019ff6c465583ec30a75dea1621f7939 , .u019ff6c465583ec30a75dea1621f7939 .postImageUrl , .u019ff6c465583ec30a75dea1621f7939 .focused content region { min-tallness: 80px; position: relative; } .u019ff6c465583ec30a75dea1621f7939 , .u019ff6c465583ec30a75dea1621f7939:hover , .u019ff6c465583ec30a75dea1621f7939:visited , .u019ff6c465583ec30a75dea1621f7939:active { border:0!important; } .u019ff6c465583ec30a75dea1621f7939 .clearfix:after { content: ; show: table; clear: both; } .u019ff6c465583ec30a75dea1621f7939 { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; mistiness: 1; change: murkiness 250ms; webkit-change: darkness 250ms; foundation shading: #95A5A6; } .u019ff6c465583ec30a75dea1621f7939:active , .u019ff6c465583ec30a75dea1621f7939:hover { haziness: 1; progress: obscurity 250ms; webkit-progress: haziness 250ms; foundation shading: #2C3E50; } .u019ff6c465583ec30a75dea1621f7939 .focused content territory { width: 100%; position: rela tive; } .u019ff6c465583ec30a75dea1621f7939 .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content adornment: underline; } .u019ff6c465583ec30a75dea1621f7939 .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u019ff6c465583ec30a75dea1621f7939 .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; fringe sweep: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-stature: 26px; moz-fringe range: 3px; content adjust: focus; content enhancement: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: supreme; right: 0; top: 0; } .u019ff6c465583ec30a75dea1621f7939:hover .ctaButton { foundation shading: #34495E!important; } .u0 19ff6c465583ec30a75dea1621f7939 .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u019ff6c465583ec30a75dea1621f7939-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u019ff6c465583ec30a75dea1621f7939:after { content: ; show: square; clear: both; } READ: Of Mice And Men Essay There is a basic answer for this monetary issue. Giving out regalia for nothing or at a financed .

The American Civil War Causes and Outcomes

Presentation The American Civil War stands apart as the most destroying struggle ever to have been pursued on American soil. In this fatal war, the Northern States went into fight against the Southern States for saving the solidarity of the Union of States. The Southern States had taken steps to break separated from the association and build up their own autonomous states.Advertising We will compose a custom report test on The American Civil War Causes and Outcomes explicitly for you for just $16.05 $11/page Learn More This danger was followed up on when eleven Southern States withdrew from the Union in 1860 and proclaimed themselves free. The Northern States, under the Lincoln Administrations, subsequently responded by waging war to go into fight against the Southern radicals. The American Civil War in this manner started in 1861 and went on for the following 4 years during which a huge number of lives were lost. This war lastingly affected the predetermination of the USA and Americ ans keep on celebrating the occasions of the Civil War through a variety of open occasions initiating reenactments. This paper will decide to depict the American Civil War with center being given to the reasons for the contention and the fundamental results of the war. The paper will likewise feature a portion of the reasons why the Union powers developed triumphant in this authentic war. Reasons for the Civil War The appointment of the solid Republican, Abraham Lincoln as the US president set off the beginning of the Civil War. The withdrawing states expressly expressed that Lincoln’s political decision was the motivation behind why they chose to pull out of the Union at that point. During his ascent to unmistakable quality, Lincoln had explained a firm abolitionist position (Ford 91). Lincoln held the conclusion that the expression â€Å"all men are made equal† articulated by the establishing fathers applied to both White and Black Americans. His feelings and goals d rove him to make a vow that he would stop the westbound extension of subjection that the Southerners were campaigning for and effectively financing. Lincoln’s administration denoted an extreme break with the past and it was viewed as a break from the mastery of the Slaveholders in State undertakings. His political race into the most elevated office in the land was in this manner seen as a danger by the Southerners who were resolved in their will to protect bondage and the standards of the white society subordinate upon that organization. Lincoln’s initiation as president was immediately trailed by the severance of seven southern states and the arrangement of a Union of Confederate States of America. Inside a quarter of a year, four additional states had joined the alliance making the absolute number of withdrawing state eleven. The issue of the measure of intensity held by the States and what amount was vested in the Federal government filled in as an essential driver of the Civil War. The Confederacy needed force the more prominent measure of capacity to lie with the states since as per them, the United Colonies â€Å"†are, and of right should be, free and autonomous States† (Swindler 166).Advertising Looking for report on history? How about we check whether we can support you! Get your first paper with 15% OFF Learn More On the other hand, the Union bolstered a solid focal government that would have more force than the constituent states. This division prompted the Southern States moving towards severance since they were of the assessment that the individual states ought to have the option to act autonomously on issues that influenced them. The expansionist legislative issues supported by the United States added to the breakout of the Civil War. Americans were occupied with an undertaking to extend further into the West, overcoming region until they arrived at the Pacific Ocean. Differences emerged over what strategies would be app lied to the new regions. While the Northerners were keen on nullifying subjection in the new domain, the Southerners were quick to guarantee that this foundation was saved in the new terrains. While trying to concoct an answer for the issue, government officials created the Henry Clay Compromise of 1850. This trade off contained goals that would guarantee that the interests of the North and the South were secured in the development. Portage sees that while these goals had the option to find some kind of harmony between the free and slave states for some time, the South didn't completely respect the goals (255). Southern States kept on pushing for servitude in the new states and in the long run succeeded, prompting the episode of the common war. The issue of servitude was disruptive since the social orders in the northern and southern states had diverse financial and social structures. Because of the financial and social foundation of the Northerners, this populace took a firm remain against servitude. Eminent lawmakers from the North, for example, Abraham Lincoln considered made their abolitionist bondage stand known and contradicted development of subjugation into the new grounds in the West. Southern pioneers were expert servitude and as indicated by them, this foundation was vital to the monetary prosperity of the South. Slave proprietorship was â€Å"the foundation of Southern riches, security, and well being† and ensuring the subjugation establishment was an essential advance to watch the material premiums of the Confederate whites. Thusly, the Confederate fighters entered military assistance to guard the incomparability of white people and property (Gallagher and Engle 311). Then again, the Union side considered the to be of bondage as key to protecting the association of the State. Results of the Civil War The most significant result of the Civil War is that it prompted a conclusive triumph by the Union Forces. With the destruction of the secessi onists, the reunification of the United States under the Federal Constitution was accomplished. The Confederacy thought was relinquished as the Southerners needed to return to the Union since they had been vanquished in the war.Advertising We will compose a custom report test on The American Civil War Causes and Outcomes explicitly for you for just $16.05 $11/page Learn More As the successful side, the Union had the option to force its vision of the nation. A more grounded association of the states was built up and the states became â€Å"a United States† (Gallagher and Engle 311). The post Civil War government was profoundly concentrated and it employed extraordinary force. The government built up its predominance over the states and it has kept on doing so from that point onward. The war prompted numerous passings and setbacks as warriors and regular people made penances for their sides. Before the finish of the war, the Confederacy had acquired lost in excess of 260,000 fi ghters while the Union experienced lost more than 360,000 Federal troopers. The higher number of Union soldiers’ passings, was brought about by the way that the Union powers needed to take part in the assaulting while the Confederate powers basically safeguarded their region. Portage uncovers that the high number of troop passings in the war was on the grounds that the target of the war was to debilitate or devastate the restricting armed force and not to increase any land an area (132). The War forced a colossal money related weight on the nation as assets must be committed to war endeavors by the two sides. The Union committed its modern endeavors to helping the war while the south additionally diverted cash to the war endeavors. Through the span of its reality, the war is evaluated to have cost in overabundance of $20 billion. Portage takes note of that this figure was multiple times bigger than the bureaucratic government’s spending plan in the year prior to the wa r (34). While the two sides experienced money related strain in light of the war, the Southern economy got the more noteworthy harms. Prior to the war, the North previously bragged a more grounded economy and a superior created framework. The war was all the more harming toward the South since the North had a bigger and better-prepared armed force. The agronomically based economy of the South was crushed as Northern soldiers obliterated ranches during the war. Students of history record that the demolition of the war on the Confederacy side was extraordinary to such an extent that it took six decades for the Southern states to return to their pre-Civil War agrarian profitability (Woodworth 563). The War prompted the interruption of the lives of residents in the North and the South. While the greater part of the war was pursued by fighters against their adversary officers, regular citizens at times fell casualty of assaults. At times, uncontrollable soldiers set fire upon ranches pro mpting extraordinary loss of property and in any event, lives.Advertising Searching for report on history? We should check whether we can support you! Get your first paper with 15% OFF Find out More The absence of Federal insurance to the individuals of the withdrawing states in the south made regular citizens helpless against astute assaults from hooligans. Troops regularly torched structures in this way obliterating towns that they had prevailed. The devastation of the war didn't end with the official acquiescence of the Southern states. Numerous revolts followed the thrashing of the alliance as agitators kept on taking up arms against the Northern States and by and large annihilate network life. The Civil War prompted the official abrogation of servitude in the United States. In 1863, President Lincoln gave the Emancipation Proclamation, which liberated the slaves who were in the territories as of now under Confederate military control. Through the liberation arrangements, Lincoln successfully connected the safeguarding of the Union with the abrogation of subjection. At the point when the war finished in 1865, the Thirteenth Amendment was sanctioned along these lines guarante eing that the American Constitution would ensure the opportunity everything being equal (Woodworth 568). The Southerners who had battled to save the servitude establishment were upset by this result since they needed to liberate their slaves. Regardless of the dark populace accomplishing their opportunity in light of the war, the white society proceeded with t

Organzion and behaviour Essay Example | Topics and Well Written Essays - 2500 words

Organzion and conduct - Essay Example s, the administration depends on inspiration to get the goals, yet adjusts to the most suitable persuasive methodology, which sticks to the elements winning conditions and the idea of exercises performed in that. In this way, an overview on the most fitting inspirational hypothesis to apply on the three associations incorporates to the method of directing business among the associations and the objectives sought after (Griffin, and Gregory 33). The Microsoft universal, Dubai district, and Rinac India Pvt ltd, are the associations to consider. The three associations direct beneficial ways to deal with upgrade the worth and advancement in the undertaking to collect the set plans. For example, the Microsoft Company guarantees a consistent improvement of programming projects, PCs, and other innovatively progressed electronic gadgets with a point of upgrading correspondence and making significant benefits, with an ideal degree ability than the contenders (French, 34). Then again, Dubai Municipal, under the initiative of His Highness Hamdan Bin Maktoum accentuates on proceeded with undertakings to guarantee positive turn of events. The city is recognized as the world’s driving exchanging focus, which further fuses tourists’ fascination locales. With the longing to maintain the prevalence, the specialists blade d it a need to guarantee that all undertakings are imaginative and focus on improvement. Thirdly, Rinac Ind ia Ltd, a maker of cold rooms and coolers situated in India, stays defenseless against rivalry and other authoritative dangers (Griffin, and Gregory 35). Along these lines the company’s the board guarantees that all the interior components of creation strongly perform objective arranged exercises. The three associations center around progress and fitness against their rivals in their particular fields of conveying an incentive to society. With the expanded need of improvement and supportability, the associations discover the need to build up an inspirational factor. A survey

Oskar Kokoschka Essay Example For Students

Oskar Kokoschka Essay Kokoschka was conceived in Pâ€chlarn, a Danube town, on March 1, 1886. He learned at the Vienna School of Arts and Crafts from 1905 to 1908. As an early type of the cutting edge expressionist development, he started to paint mentally infiltrating representations of Viennese doctors, planners, and craftsmen. Among these works are Hans Tietze and Erica Tietze-Conrat (1909, Museum of Modern Art, New York City), August Forel (1910, Mannheim Art Gallery, Germany), and Self-Portrait (1913, Museum of Modern Art). Kokoschka was injured in World War I (1914-1918) and analyzed as mentally insecure. He showed workmanship at the Dresden Academy from 1919 to 1924. During this time he painted The Power of Music (1919, Dresden Paintings Collection, Dresden). A succeeding seven-year time of movement in Europe and the Middle East brought about various strong, splendidly shaded scenes and figure pieces, painted with extraordinary opportunity and extravagance. A significant number of them are perspe ctives on harbors, mountains, and urban areas. Kokoschka, one of the specialists upbraided by the Nazi legislature of Germany as ruffian, moved in 1938 to England, where he painted antiwar pictures during World War II (1939-1945) and turned into a British subject in 1947. After the war he visited the United States and settled in Switzerland. He kicked the bucket in Montreux on February 22, 1980. Most popular as a painter, Kokoschka was likewise an author. His artistic works incorporate verse and plays not converted into English and an assortment of short stories, A Sea Ringed with Visions (1956; interpreted 1962). His dad was a silversmith from Prague who experienced budgetary troubles when the market for such handmade products dried out with mass industrialization. Oskar’s introduction to his father’s craftsmanship, in any case, was said to have a huge influence in his specialty and eagerness for craftsmanship. In 1908, a book called The Dreaming Youths was distributed, and it highlighted outlines by Kokoschka. They were done in a style that was obligated to Gustav Klimt, whose Secession bunch was going solid at that point. Kokoschka was instructing at the School of Arts and Crafts where he had contemplated himself under Franz Cizek. Cizek was among the first to perceive the youthful artist’s abilities. In Vienna, Kokoschka composed shows, for example, The Assassin, Murderer, and The Hope of Women; and they, alongside his craft, were viewed as unreasonably radical for the gentry. Regardless of help from designer Adolf Loos and great response from his interest in the 1908 and 1909 displays at the Kunstschau, Vienna was not kind to Kokoschka. In 1910, he moved to Berlin. In Berlin, he got the assistance of Herwarth Walden, the author and editorial manager of the craftsmanship diary Der Sturm and an advocate of Expressionism. Until the start of World War I, Kokoschka painted pictures of German (and Austrian) scholarly people in a style he called dark artistic creation, as they, in his words, painted the soul’s foulness. His representation of writer Peter Altenberg, made in 1909, has the consider nearly mixing along with the frame’s Expressionist foundation; and his pictures of Count Verona, Joseph de Montesquiou-Ferendac and Walden himself are common cases of the Expressionist, whirling, Van Gough-like pictures that evoked a feeling of wantonness. Somewhere in the range of 1912 and 1914, Kokoschka had a relationship with Alma Mahler, the widow of arranger Gustav Mahler. She was a lady of extraordinary impact who had roused no not as much as writer Rainer Maria Rilke, and was included likewise with Bauhaus organizer Walter Gropius. After World War I broke out, Kokoschka chipped in for the Imperial and Royal fifteenth Dragoons, and in 1915 he was sent to the front, where he was genuinely harmed. He was hospitalized a few times in both Vienna and Stockholm and was released from military help in 1916. In 1919, he was selected to a residency at the Dresden Academy, and when he left the Academy in 1924 he went for 10 years through Europe, North Africa and the Middle East. He at that point remained some time in the imaginative quarter of Paris, yet he never felt comfortable in that condition. In the end, he came back to Vienna, where he finished Vienna, View From the Wilhelminberg for the Vienna Municipal Council. In 1934, Kokoschka moved to Prague in the wake of being frightened by political advancements in Germany and Austria. There he met Olda

The Presence Of Virtue Ethics And Critical Thinking - 1650 Words

The Presence Of Virtue Ethics And Critical Thinking (Article Sample) Content: BusinessVirtue Ethics and Critical ThinkingInstitutional Affiliation:Professor:Date:BackgroundCritical thinking is an important element in the everyday life. Every average human being has the ability to think, however, to think critically one has to have the required knowledge and skills. It allows one to develop good arguments free from errors when handling a given issue before drawing their conclusions (Centre for Innovation in Legal Education, 2016). The development in technology turns the world into a global market. Participants in the business arena globally must employ critical thinking in their decisions. However, when making business decisions, decision-makers should consider their moral norms and values.Virtue ethics is an art that requires one to ensure he or she does not compromise their moral standards when making decisions (Brusseau, 2012). The following are some of the ethical issues facing decision makers in the business world. Diversified cultural beli efs and practices, government and international regulations and policies regarding business operations, the welfare of the organization's stakeholders, and competition from the competitors (Legum, 2015). Decision makers must consider these ethical issues when carrying out their duties.In as much as critical thinking is important, it is meaningless in the presence of virtue ethics. Critical thinking enables an individual to identify and avoid fallacies in their reasoning hence develop the best-suited solutions to all the challenges. Virtue ethics on the hand requires one to, first of all, understand the meaning of morality (Velasquez, 2008). The person should, therefore, ensure that he or she exhibits the right conduct when handling the ethical challenges. Virtue ethics and critical thinking, therefore, coexist to ensure that morality is upheld during all the decision making processes. However, ethics differ due to diversified cultural norms and beliefs (Sadowski, 2009).ReferencesBru sseau, J. (2012). Chapter 4.4: Vi...

Best Places To Check In Search Of A Four-Paragraph Essay

Natural Therapies Institute Where to Look for an Example Four-Paragraph Essay Online The standard format for school essays is a five-paragraph paper. If you’re assigned with a four-paragraph essay, you may need to look at some sample papers before you start writing. The Internet is a great source to search for examples. Often, you won’t even have to pay for them. Free Online Sources The website of your school. Almost all schools and colleges have websites nowadays. The online resource of your school should contain different materials that can help students do their homework. If you search thoroughly, you’re likely to find at least one template for your academic paper. Educational websites. There are many websites that educate their visitors on different subjects. Some of them specialize exclusively on academic writing. We recommend this site because it’ll provide you with both high-quality examples and useful tips on how to structure and compose your essays. Online libraries. You may find plenty of free databases on the Internet. Such websites store electronic versions of books, magazines, and even academic papers. If you’re lucky, you’ll find a few templates that will suit you. The problem is that the quality of such examples might not be very high. Student forums. There are special forums where students communicate with each other on topics related to academic writing. If you register on such a website, you’ll be able to post your request about sample papers in the relevant thread of a forum. It’s likely that some forum members will respond to you and provide you with their examples. Social networks. Ask your friends from social networks whether they have templates that can be of use to you. They’re likely to provide you with their samples for free or recommend other sources that can help you. Joining academic communities within social networks is also a good idea. This will allow you to find people who can provide you with useful information or materials much quicker. Offline Sources Obviously, the web isn’t the only source to look for essay templates. There are many sources that you may approach without the need to use your computer. For example, you may ask a teacher who assigned you with this task to give you sample papers. Another good option is to visit your school library and search for papers written by other students that you’ll be able to use as templates. Local academic centers should also provide you with top-quality examples, but you may need to pay for their services. Expert admission essay writing service - get your essays written by professional application essay writer.

Analysis Of CisnerosThe House On Mango Street - 742 Words

â€Å"To know anothers heart, you must first know your own.† (Laurrel K. Hamilton) Throughout the many vignettes, indirect characterization, vivid imagery and eloquent metaphors are utilized in many ways to create a connection between the characters and the reader. These characters explore sexuality, gender, culture, ethnicity and many more crucial things that are all a part of growing up and figuring out who you are. In Cisneros’ The House on Mango Street the identity of a character is made up of the environment they are a part of. Gender is one of the most important things that can build up ones true identity. In Mango Street, we see a complete male ruled society. Sexual harassment, from men, is very common in this story, especially to†¦show more content†¦They laugh and poke fun at her but that’s not the worst of it. Her parents named Esperanza after her grandmother, which should be an honor, yet not to her. She compares her grandmother to the other women she sees on Mango Street like Mamacita who â€Å"sits all day by the window and plays the Spanish radio shows† (77). Esperanza is afraid to become submissive to a man or a society that oppresses women, like the one she lives in currently. These have a link to the comparison of Esperanza and her family in relation to the 4 trees. The female role models in her life are all she knows and cannot just forget them easily. â€Å"never quit their anger. This is how they keep.† (74) She will always have her roots planted in Mango, and sh e can’t change that, which is why it is part of building her identity. Esperanza had a great desire to live elsewhere, in â€Å"A real house.†(5) While not realizing it then, she had an out from the hardships of living on Mango. Esperanza wrote and wrote to dealwith what she dealt with. â€Å"You must keep writing. It will keep you free,†(61) In time she figures out that some people don’t have a way to manage what they go through. Esperanza’s mother has a coping method also, and it’s drawing; with a needle. â€Å"She draws with a needle and thread.†(90) The realization that she is lucky enough to be able to handle Mango street and it’s quirks builds character in Esperanza. She is able to appreciate what she has, yet it is also saddening to know that some are not as

The Perception Of Abnormal Psychology Essay - 986 Words

Malapropism: The mistaken use of a word in place of a similar-sounding one, often with unintentionally amusing effect. â€Å"She’s so bipolar.† â€Å"He’s antisocial.† â€Å"My O.C.D. is kicking in.† â€Å"I’m claustrophobic.† None of these sentences seem strange. As a matter of fact these statements have become so common that most people neglect to look into their meanings. Words such as â€Å"depression† and â€Å"claustrophobic† are used very frequently and are most likely used incorrectly. Many terms that are meant to diagnose psychiatric patients are being used very lightly in colloquial speech due to ignorance. Ignorance meaning lack of knowledge, not insolence. Bipolar Disorder, Obsessive Compulsive Disorder, Antisocial Personality Disorder and Phobias have been researched through the study of Abnormal Psychology. Abnormal Psychology is a branch of psychology that focuses on unusual behaviors and psychopathy. (Campbell,) With the help of the DSM-V (Diagnostic and Statistical Manual of Mental Disorders: Fifth Edition) and Campbell’s Psychiatric Dictionary, all of these familiar terms will be broken down by the end of this text. She’s So Bipolar Bipolar Illness: affective (mood) disorder characterized by episodes of both mania and depression. (Campbell, 86) Also known as Manic-depressive disorder, bipolar disorder is a mood disorder that is categorized by episodes of mania and depression. (Campbell,86) A common misconception of bipolar disorder is that the mood changes are very rapid.Show MoreRelatedThe Perception Of Abnormal Psychology2044 Words   |  9 Pagescolloquial speech due to ignorance. Ignorance meaning lack of knowledge, not insolence. Bipolar Disorder, Obsessive Compulsive Disorder, Antisocial Personality Disorder and Phobias have been researched through the study of Abnormal Psychology. Abnormal Psychology is a branch of psychology that focuses on unusual behaviors and psychopathy. (Campbell,) With the help of the DSM-V (Diagnostic and Statistical Manual of Mental Disorders: Fifth Edition) and Campbell’s Psychiatric Dictionary, all of these familiarRead MorePerception Of Abnormal Psychology And Psychopathology774 Words   |  4 Pagesof abnormal psychology and psychopathology and the implicit assumptions of both terms. Considering abnormal psychology is an alternative definition of psychopathology, it is assumed they are different in the eyes of society. Psychopathology is a term focused on the psyche (mind, soul) and a disorder (dysfunction, diseased, unhealthy and illness). It is also based from deviations from statistical and social norms along with maladaptive behavior, distress and impairment. Although abnormal psychologyRead MoreNormal vs. Abnormal Psychology700 Words   |  3 PagesNormal v. 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So far, research has shown that one can study the behaviors of a small group and compare them to a larger population;Read MorePsychology Is The Scientific Study Of The Mind And Behavior986 Words   |  4 PagesA Look into Psychology Psychology is known to be the scientific study of the human’s mind and behavior. Psychology is not the study of extraordinary mind activity like paranormal, extrasensory perception (ESP), astrology, nor phrenology. Psychology is theoretically constructed and uses a standard scientific process to discover evidences of that human’s behavior. Psychology also allows an individual to give special assistance to a specific group of children who could have a difficult time in schoolRead MoreAdolescent Psychology Essay 31067 Words   |  5 PagesQuestion: What Is Psychology? One of the most common questions asked by students new to the study of psychology is What is psychology? Misperceptions created by popular media as well as the diverse careers paths of those holding psychology degrees have contributed this confusion. Psychology is both an applied and academic field that studies the human mind and behavior. Research in psychology seeks to understand and explain thought, emotion, and behavior. Applications of psychology include mentalRead MorePsy 300 Complete Course Material a+Work Essay993 Words   |  4 Pagespost your responses in the DQ threads. Then comment on other’s responses in the Main forum. Responses to each question should be at least 200-300 words. PSY 300 Week 1 DQ 2 In what ways do you see psychology used in the environment where you work? PSY 300 Week 1 Individual Foundations of Psychology Paper PSY 300 Week 2 DQs PSY 300 Week 2 DQ 1 How do classical conditioning procedures differ from operant conditioning procedures? How are they similar? In your opinion, which learning process isRead MoreNature Vs Nurture Debate Essay965 Words   |  4 PagesThe oldest arguments in the history of psychology is the Nature vs Nurture discussion. Both are legitimate and it is very hard to decide whether a person’s development is prone to his DNA or influenced by his life experience and environment. Presently, nature and nurture both play important role in human development. However what remains unknown is if human is developed solely because of nature or nurture. . As of now, we know that both nature and nurture play important roles in human developmentRead MoreSymptoms And Symptoms Of Abnormal Psychology1527 Words   |  7 PagesAccording to Cherry (2016), abnormal psychology is a branch within psychology that focuses on behaviour that is unusual and not deemed as normal within society. This branch of psychology is compo sed of a variety of disorders and their causes as well as possible management and/or treatment. With this in mind and within this assignment, I will discuss the causes of abnormal behaviour, discuss the causes and symptoms of mood disorder as well as discuss the background and importance of Sigmund FreudRead MoreDescribe and Evaluate Psychological Definitions of Abnormal Behavior749 Words   |  3 PagesDescribe and evaluate psychological definitions of abnormal behavior According to the science of psychology one’s behavior needs to follow a certain criteria in order to be deemed â€Å"normal†. If one’s behavior does not match the criteria, their behavior is seen as undesirable and wrong (requires change). For this physiologists need to be able to view a person’s behavior and be able to tell the difference between normal and abnormal. Whilst defining the â€Å"normality† of ones behavior physiologists

The Decay of a Dream in F. Scott Fitzgerald’s The Great...

The Decay of a Dream in The Great Gatsby The central theme of The Great Gatsby is the decay of the American Dream. Through his incisive analysis and condemnation of 1920s high society, Fitzgerald (in the person of the novel ¹s narrator, Nick Carraway) argues that the American Dream no longer signifies the noble pursuit of progress; instead, it has become grossly materialistic and corrupt. Fitzgerald ¹s novel is structured as an allegory (a story that conceals another story): the terrible death of Jay Gatsby is, by extension, the death of the American Dream. For Fitzgerald, the true American Dream is characterized by a spirit of perseverance and hope; through these, one can succeed against all odds. This ideal is†¦show more content†¦Involuntarily I glanced seaward -- and distinguished nothing except a single green light, minute and far away, that might have been the end of the dock. Gatsbys dedication to an ethereal ideal elevates him above his shallow, vulgar contemporaries. His longing for Daisy is like that celebrated by the medieval ideal of courtly love, in which a knight worshipped his lady without any hope of being loved in return; his every action was only for her, and he strove to lead a noble life in the hopes of becoming worthy of her. Daisy is Gatsby ¹s ideal: we first see him reaching toward the green light that marks her house in East Egg; in the final days of his life, he waits unwearyingly outside Daisys house for hours despite the fact that she has already decided to abandon him. Though Gatsby exemplifies the purest elements of the old dream, he cannot help but fail in his pursuit of it, since the woman he loves is a corrupt product of modern society. For Fitzgerald, the American obsession with wealth, power, and privilege is the chief cause of the decay of dreaming. Gatsby earns his money through illegal practices; his ostentatious parties, garish mansion, and lavish clothing are all attempts to win the attention of the cruel and shallow Daisy, who cares only for money. He ceases to throw hisShow MoreRelated Destruction and Failure of a Generation in Fitzgerald’s The Great Gatsby1413 Words   |  6 PagesThe Great Gatsby and the Destruction of a Generation      Ã‚   The beauty and splendor of Gatsbys parties masks the decay and corruption that lay at the heart of the Roaring Twenties. The society of the Jazz Age, as observed by Fitzgerald, is morally bankrupt, and thus continually plagued by a crisis of character. Jay Gatsby, though he struggles to be a part of this world, remains unalterably an outsider. His life is a grand irony, in that it is a caricature of Twenties-style ostentation: his closetRead MoreThe Great Gatsby By F. Scott Fitzgerald992 Words   |  4 PagesThe Jazz Age was a period of great economic, social, and political change happening in the 1920’s. The Great Gatsby by F. Scott Fitzgerald, however, sees in this a time of boundaryless death, and urban decimation. The Great Gatsby is modeled towards the death of the American dream during the 1920’s. Based on the happening of the 1920’s, this model is certainly reasonable. F. Scott Fitzgerald and The Great Gatsby use the motifs of materialism, carele ssness, and decay seen in the 1920’s in order toRead MoreThe Great Gatsby By F. Scott Fitzgerald1318 Words   |  6 Pagesto write about the usage of symbols in F. Scott Fitzgerald’s The Great Gatsby. There are many symbols used in the book The Great Gatsby such as the green light, the valley of ashes, and the eyes of Doctor T.J. Eckleburg. The green light represents Jay Gatsby’s hopes, as well as his dreams, for the future. Because many people strive to become rich in The Great Gatsby, the result is moral and social decay. The valley of ashes represents social and moral decay, and it also represents the predicamentRead MoreSymbolism And Symbolism Of The Great Gatsby By F. Scott Fitzgerald993 Words   |  4 Pagespiece of great literature authors use symbols to convey a feeling or thought. The novel, For example, Lord the Flies, William Golding memorably uses a conch shell to represent order and the destruction of order. Or in To Kill a Mockingbird, Harper L ee uses the physical and metaphoric sense of the mockingbird to convey the idea of innocence and the loss of innocence. In The Great Gatsby, F. Scott Fitzgerald employs the use of symbols to enhance a tragic tale of the corruption and decay of the AmericanRead More Failure and Destruction of a Romantic Ideal in Fitzgerald’s The Great Gatsby1639 Words   |  7 PagesThe Great Gatsby and the Destruction of a Romantic Ideal      Ã‚   In The Great Gatsby, F. Scott Fitzgerald tells the story of a romantic ideal and its ultimate destruction by the inexorable rot and decay of modern life. The story is related by Nick Carraway, who has taken a modest rental house next door to Jay Gatsbys mansion. Jay Gatsby is a young millionaire who achieves fabulous wealth for the sole purpose of recapturing the love of his former sweetheart, Daisy Fay Buchanan. Five years priorRead MoreThe Decay of American Dream in The Great Gatsby1289 Words   |  6 PagesThe Decay of American Dream in The Great Gatsby The American Dream is a worldwide known idiom and it emphasizes an ideal of a successful and happy lifestyle which is oftentimes symbolized by the phrase â€Å"from rags-to-riches†. It originated out of the ideal of equality, freedom and opportunity that is held to every American. In the last couple of decades the main idea of the American Dream has shifted to becoming a dream in which materialistic values are of a higher importance and status. TheRead More Symbols and Symbolism in The Great Gatsby Essay1207 Words   |  5 PagesSymbolism in The Great Gatsby       Fitzgerald’s The Great Gatsby has more relevance in today’s society than it did when it was written. With the recent societal trend that emphasizes lack of morals and material wealth over a meaningful existence, Fitzgerald’s message really hits home. Which is more important - money or love? Social status or being true to oneself? Fitzgerald uses metaphor and symbols to great effect in order to illustrate what can happen when the pursuit of happinessRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay1546 Words   |  7 Pageshad seen before. In The Great Gatsby, F. Scott Fitzgerald imbues a story with many themes and qualities from his own life, reflected in the parallels between his own history and that of Gatsby and Nick Carraway. With new, unbridled, booming economic growth, what started as the Great American Dream became a vulgar, empty, greedy pursuit of material goods. On top of this rise in national wealth, the addition of disillusioned Worl d War I veterans looking to grab the American Dream and use it to hoist themselvesRead MoreThe Decay Of The American Dream816 Words   |  4 PagesThe Decay of the American Dream The novel, â€Å"The Great Gatsby†, by F. Scott Fitzgerald, features the decay of the American dream during the 1920s. It is a critique of human actions and hypocrisy, with the main character being Jay Gatsby, a rich man who pines for his lost love Daisy. During the 1920s, America suffered the great stock market crash, which led to the nation’s despair. Fitzgerald mirrors this event through Gatsby’s great loss. At that time, America was full of distinct social classesRead MoreWhat Techniques Does Fitzgerald Use to Convey the Main Themes in the Great Gatsby1638 Words   |  7 PagesThe Great Gatsby â€Å"What techniques does Fitzgerald use to convey the central ideas of The Great Gatsby?† The Great Gatsby by F. Scott Fitzgerald is primarily a social commentary on the state of American society during the post-war period of unprecedented affluence and prosperity. Fitzgerald depicts 1920’s America as an age of decline in traditional social and moral values; primarily evidenced by the cynicism, greed and the relentless yet empty pursuit of prosperity and pleasure that various characters

Just Take Away Their Guns - 819 Words

In James Q. Wilson’s New York Times article, â€Å"Just Take Away Their Guns,† Wilson sufficiently reasons how the elimination of illegal guns on the streets should be the central focus in determining the limits regarding American gun control regulations which are frequently debated in our modern world. While Wilson makes an effective argument, at times, he racially profiles which is a definite form of deceptive reasoning; in addition, many of Wilson’s arguments lack the elaboration he needs to avoid making hasty assertions. Wilson argues in his essay that not allowing people to buy guns will have no effect on the illegal use of guns, which in essence, is the sole reasoning for wanting to eliminate guns in the first place. He makes the claim†¦show more content†¦However, when making this point, Wilson alludes to the idea of the effectiveness of racial profiling. When making this claim on the effectiveness of employing more frequent, random searches, Wilson concedes that even though, â€Å"innocent people will be stopped,† and, â€Å"young black and Hispanic men will probably be stopped more than older white Anglo males and women of any race,† these searches are the only means by which we can eliminate illegal guns on the streets. Instead of analyzing the likely effects of this racial profiling on racial relations, Wilson uses circular reasoning to come to a conclusion that he has already previously made without exploring other options. â€Å"If we are serious about reducing drive- by shootings, fatal gang-wars and lethal quarrels in public places,† Wilson concludes that the only way is through these random searches regardless of whether or not racial profiling comes into play. By reasoning in such a manner, Wilson loses credibility and his argument suffers for this. This specific point brings to mind more questions that Wilson lacks the answers to. In this argument that police should be taught to be able to spot people that look like they are carrying guns, Wilson does not elaborate on how this would be possible. This jump in his reasoning leaves his argument a little patchy in the sense that it is hard to buy into a plan that has noShow MoreRelatedJust Take Away Their Guns955 Words   |  4 PagesClick-Clack-Bow! This is the noise of gun going off, something that is heard everyday. This very noise not only injures people, but it causes innocent people to die. Guns are the number one cause of leading deaths today. According to James Q. Wilson article à ¢â‚¬Å"Just Take Away Their Guns,† Wilson states that both the President and public want tougher gun control laws (125). The only difference is that the public believes that it won’t change anything. Wilson also believes that it would take a politically impossibleRead MoreJust Take Away Their Guns : A Critical Analysis1229 Words   |  5 Pages 2015 Just Take away Their Guns: A Critical Analysis by Dr. Justin Barnard â€Å"Legal restraints on the lawful purchase of guns will have little effect on the legal use of guns† (pg.125). Author James Q. Wilson, a professor of management and public policy at the University of California in Los Angeles writes the article â€Å"Just Take Away Their Guns† to provide the American public with evidence of why taking away their guns will have little effect on crime in the United States. â€Å"Just Take Away Their Guns†Read More Contrast Essay Between essays Just Take Away Thier Guns and I Want A Wife1805 Words   |  8 Pages Just Take Away Their Guns is an effective argument than I Want a Wife. James Wilson gives a more factual, organizational and better language used argument than Judy Brady. In I Want a Wife Brady is stereotypical of what she believes to be the roles of the husband and wife. Also Bradys essay is one sided, she never states a side that would argue her viewpoint. While Wilson shows two clearly stated sides of his argument. The first reason as to why ?Just Take Away Their Guns? is moreRead MoreGun Control Essay1155 Words   |  5 PagesGun Control in America Gun control recently has become a more serious problem in the eyes of the government. It is true that guns kill people, but so do bombs and car crashes. Guns do not shoot themselves, someone has pull the trigger. The problem with guns is not that they exist, but that people have started to misuse them more and more. Taking away guns would cause more problems than keeping them would. Guns are not just used for harming people, hunting also requires guns. Hunting is a very popularRead MoreWhat Would The World Be Like If Guns Were Banned?1062 Words   |  5 PagesWhat would the world be like if guns were banned? Would chaos break out, or would the United States have peace? The Second Amendment grants U.S. Citizens the right to keep and bear arms. While some people believe banning guns will make the world safer, others believe the world will only be in more danger. Prohibition did not work for alcohol and drugs, so why would it work for guns? Guns should not be banned because crime rate would increase, people need guns for self-defense, and it will eliminateRead MoreThe Government Should Not Control Over Our Guns Essay727 Words   |  3 PagesDraegan Eng 101 30526 24 June 2015 Gun Control â€Å"These kids spend a majority of their time in school, and if they’re not having a positive experience, they can become depressed. In some cases, they lash out, grabbing whatever weapon is available to them. It can be an assault rifle, a knife, a Molotov cocktail, poison, Indian burns or MMA. But if you take one weapon away, these kids are just going to grab the next thing available to them. Maybe they will use a gun with a smaller clip, limiting the amountRead MoreIs Gun Control the Answer? Essay1422 Words   |  6 Pagesinvolving firearms the focus is turned to gun control. This has turned the issue of gun control into a major debate in our nation. When it comes to taking a side on the issue many people decide completely on an emotional level instead of looking at the issue rationally. People think that solving violent crimes involving guns is as easy as taking away the guns. How do you go about taking guns away if that is the solution, or what will the effects be of t aking guns away from people who don’t use them forRead MoreThe Meaning of the Second Amendment - The Right To Bear Arms Essay1169 Words   |  5 Pagesessential rights of the people They believed so strongly that we needed the right to have guns that they put it second in the Bill of Rights. When the Bill of Rights was written it was after Americans had gone through tyranny of Great Britain. The founding fathers did not want what the rights of free people taken away again. They were also afraid that a centralized government could over throw the people and take over without a fight. The founding fathers wanted the people to be able to fight for freedomRead MoreGun Laws Should Not Be Banned1426 Words   |  6 Pagesanother gun control debate comes spiraling from the after math as laws against guns try to be placed. Is this really the best way to deal with the issue? No. The issue is people are killing people not guns are killing people. Society wants to ban guns because people are afraid when in actuality guns themselves are not the things that need to be banned. Even then do you have any proof the gun laws actually lower crime? Gun laws also go directly against the 2nd Amendment and it takes away one of theRead MoreThe Debate Over Gun Control939 Words   |  4 PagesGun Control Close your eyes and relax. Imagine that you are in a time of 236 years ago, and imagine that you are one of the few people that had the privilege of writing the country’s constitution. It would not take long until you get to the second amendment. This amendment reads â€Å"A well-regulated militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed† (Davis). This amendment has extreme importance, and should not be

Personal Communication Appropriateness for Emails- MyAssignmenthelp

Question: Discuss about thePersonal Communication Appropriatenessfor Emails or Memos. Answer: Personal communication is the exchange of information or message between two or more parties either by word of mouth, emails or memos. This type of communication may use either wired or wireless media or even face to face interaction. Personal communication is useful and an essential component as it makes life easy and enables individuals to take advantages of available opportunities decisively (Burnard, 2017). In addition to making life easy for individuals, personal communication helps people to identify their weaknesses and make changes where necessary. This paper focus on my competencies in communication, how I can apply problem-solving skills and different dimensions to improve my communication competencies in daily activities and across different environments. Secondly, the paper includes a schedule on how I plan to address my weaknesses that I might have and how this will be achieved (Hoppe, 2015). Diagnosis and Reflection. Johari Window This is an effective technique that aids individuals to better assess their interaction within themselves and with other individuals. I applied this useful tool to identify adjectives that reflect my personality. This was accomplished by assigning five of my friends a task to identify the attributes that they felt best to fit my competencies in communication. After identification, the results obtained from this exercise were tabulated to gauge my communication competence. The first thing that came out in the first column of the grid was that I was organized, confident and conscious about others. The results also showed that I was authoritative in my interactions. According to Biafore, (2013), self-confidence is crucial in enhancing effective personal communication Secondly, from the grid, results showed that I am full of ideas, relatively quiet, tense in some instances and carry myself with a lot of pride. Third column results had mixed reactions; that I am unintentionally introvert and at times cheerful sociable person. Thirdly, my patient and tolerance were viewed differently by different people with some of my friends feeling that I exercise a lot of patience, generous and open to changes. However, a few felt I am impatient and intolerance when it comes to judging other peoples opinions. The last thing that they found out was my calmness and kindness which showed I am a sensible person (Reinsch Shelby, 2014). Communications Style Questionnaire Communication style analysis tries to evaluate and understand different communication styles applied by various individuals during interactions every day. The study is very helpful in analyzing different contexts as applied in any conversation. Additionally, the study helps one in identifying any weaknesses or strengths in order to make necessary adjustments. Results obtained from this study are tabulated below. From the study results, it is clear that during all my interactions, I express a lot of confidence and self-awareness. Self-confidence was the main reason why I won the hearts of many who felt I am trustworthy and could be relied upon. However, I had several weaknesses. Poor listening skills were cited as a major negative trait with results showing that I never pay attention to other people and that I dominated conversations never giving others a chance to be heard. Nevertheless, the results depicted me as a keen to detail individual. According to De (2013), keen to detail is essential in analyzing feedback and implications in conversations. Assertiveness Questionnaires An assertive questionnaire is a crucial tool that can effectively help individuals to improve their learning experience by creating a relieved communication regardless of one's disposition. One way is by giving individuals enough space to express themselves confidently during conversations while creating room for others to air their opinions too. By use of collaborative research website, I was able to gauge the level of my personal communication skills where results showed that in addition to listening and accommodating other peoples opinions, I was able to effectively express myself. However, there is more effort required to be an effective communicator as the scale showed there is still some weaknesses before attaining a perfect score. In a scale of A to E, where A is perfect and E is very poor, I scored a B which showed that I still need to improve my listening skills. The Communication Quiz The quiz essentially gauges individuals communication skills and put more emphasis on how people give their feedback during conversations. Based on this quiz, my practical approach in classroom interaction still needs some improvement. Procrastination of ideas and failure to incorporate symbolic and non-verbal communication were some of the major weaknesses. Nevertheless, it was clear that I was focused and frequently anticipated possible causes of confusion which helped me to arrest the situation in good time. Personal Reflection The ability to reflect on oneself is what is called personal reflection. It is a very important aspect of academic learning as it assists in developing leadership skills. During academic activities, it is very important for n individual to be able to reflect on themselves. Personal reflection entails evaluating one's attitudes, behaviors, and decisions. After carrying out personal reflection on myself I realized that I was more reserved than I thought. I was not good at jumping at new opportunities or trying out new things. My fear of failure and disappointments has at one point or another limited by thinking and participation in activities that would have been very beneficial. In my interactions with people, I realized that I have a hard time listening and paying attention. I talk in groups, more than I listen. This may have limited my ability to learn from others during school discussion groups and other learning activities. Literature Review It is very important and crucial that I work on my listening skills, as well as my confidence issues. This is because all my peers submitted results to me that showed that I have a great weakness in these areas. As shown by studies, the feedback given by a person is influenced by various factors some of which include; psychological condition or status of an individual and also the self-perception of that individual. A person who is confident about themselves is more likely to present themselves in a pleasant and composed manner, unlike a person who is not comfortable in their own skin. People who are confident about themselves do not worry too much because they know they can handle almost any situation. Biafore (2013). It is therefore very important for an individual to be in control of themselves in terms of psychological stability and confidence. This is because it is these traits that influence the outside behavior of an individual. The only way to deal with such issues is to be aware of one's strengths and weaknesses. When one is aware of themselves, they are able to interact more freely with other people. Knowing one's strengths helps to enable a person to portray their strengths as well as utilize them effectively during a learning process. Knowing one's weaknesses is also very important because it enables a person to deal with the weaknesses, and bridge the gap that is brought about by those weaknesses. According to studies by De (2013), failure to be aware of one's strengths and weaknesses may make a person be uncertain about themselves while in front of others. Active Listening Active listening is also another major aspect of learning. I, however, realized that I am a very poor listener. This often makes it difficult for me to concentrate in my conversations with others. I tend to talk more than I listen and this has ended up affecting my relationships with people. It becomes even difficult to learn new ideas because I do not take the time to listen actively (Koprowska, 2015). In class, I am also unable to listen actively. I have also realized that my concentration level even in class is very low. It is therefore difficult for me to learn new things. This is not good and I have decided to work on this weakness using the following mechanism; Paying Attention Paying attention involves focusing and putting one's mind into something or someone while he or she is speaking. It involves not only listening to them but trying to comprehend what they are saying. It involves being attentive and gathering information from both the verbal and the nonverbal cues. It involves maintaining eye contact during conversations and avoiding any thoughts that may distract the attention. Showing that am Listening Another way to improve my active listening skills is by letting the other party know that am listening to them. Maintaining eye contact, nodding my head and avoiding any distractions are some of the ways of encouraging the other party to keep talking by showing them that their information is being received and understood. Providing Feedback The communication process is never complete without feedback. This is because it is only feedback that enables the person talking to know that the message was relayed successfully. Feedback can be provided during a conversation using body language like nodding one's head in agreement or by using verbal means. One may ask relevant questions in areas that were not clear and that shows that one was actively listening. According to Green and Chartered Institute of Public Relations 2016, creating a summary of things learned during a conversation or a lesson helps to revise the points later, and that is part of active listening. Assertive Perception The assessment revealed the aggressive side of my nature. Being too much aggressive makes one to sideline and always question other peoples opinions. This often leads to one disagree with others without any valuable reason. This creates a need to adopt an assertive nature rather than a more aggressive one. Among the measures to achieve this include being tolerant and considerate to other peoples opinions so as to avoid unnecessary confrontations. Avoiding reference to past experiences with this people will also curb this undesirable nature (De, 2013). A recognition of various individual differences is also core in ensuring a peaceful co-existence with others. This can be done by allowing others opinions to be surfaced and making considerations on these opinions before making a conclusion. By so doing it not only ensures a constructive and conducive conversation but also mutual understanding between one another with respect to ones individual character (Myers Myers, 2015). Communication and interactions act as a learning process hence they are significant in a learning environment. Therefore this creates the need to come up with relevant strategies and procedures to improve on ones way of interaction with others for an effective communication process. Interaction with others should also be treated with the seriousness it deserves as it is part of the learning process hence measures and strategies should be put in place to improve our way of interaction (Green Chartered Institute of Public Relations, 2016). Action Plan An action plan to realize the above stipulated strategies has to be drawn and implemented on the basis of achieving the set goals and objectives. To achieve this, the action plan has to work on the timelines below; Developing listening and speaking skills through by undertaking a communication course as part of the implementation process. The course should be taken within the first three weeks of the implementation process so as to effectively and efficiently develop the necessary skills for effective communication and interaction with others (Craig Martinez, 2016). Employment is one of the motivation and the driving force for many people. Communication is crucial when seeking for employment thus creating the need for one to learn how to achieve effective and efficient communication. To solve this I plan on enrolling for a postgraduate communication course at CQU. This will ensure I improve on my communication skills so as to fit into the employment sector (Drury, 2014) Reading of various resources such as articles and books also enables one to develop on his/her communication strategies hence to build on this I will consult various learning resources and reading materials available at my disposal and try and apply the experience and skills on this readings in different environments. Most of these materials will give you guidelines on how to ensure an effective and efficient communication therefore I will strive to acquire and refer to these materials within the first four weeks (Brown Smith, 2017). To monitor my progress I will make use of a diary to record my progress and highlight on the areas I have tackled in trying to achieve effective communication and what areas are no yet handled. It will also indicate areas that need some changes so as to achieve the set goals and objectives of the course. Mentoring is required for one to successfully be able to attain the set standards of effective and efficient communication. To achieve this I will consult the head of the CQU department as my mentor so as to give me directions and instructions towards achieving my communication goals and objectives. This will help ensure that I am in the correct track and where I need to improve in order to achieve good results (Battell American Society for Training and Development, 2016). The Gantt Chart An application of The Gantt Chart is necessary in this case as it shows the beginning and the end of the project. This chart will measure my achievements over the period of two months that I have been working on the project so as to indicate whether there was positive or negative change during the implementation process of achieving effective and efficient communication. I case of a negative indication it will signal that much is to be done on the strategies applied in the implementation process. This means that I will have to work harder in the way I interact with others to achieve good communication skills. References Active listening: Teacher's book. (1995). Cambridge [u.a.: Cambridge Univ. Press [u.a. Battell, C., American Society for Training and Development. (2016). Effective listening. Alexandria, Va: ASTD Press. Biafore, B. (2013). Microsoft Project 2013: The missing manual. Sebastopol, CA: O'Reilly Media. Brown, S., Smith, D. (2017). Active listening: Level 1. Cambridge [England: Cambridge University Press Burnard, P. (2017). Effective communication skills for health professionals. Cheltenham, U.K: Stanley Thornes (Publishers) Ltd. Burstein, J. (2013). Have you heard? Active listening. New York: Crabtree Pub. Company. Craig, S. C., Martinez, M. D. (2016). Ambivalence and the Structure of Political Opinion. New York: Palgrave Macmillan De, K. E. J. (2013). Assertive religion: Religious intolerance in a multicultural world. Drury, S. S. (2014). Assertive supervision: Building involved teamwork. Champaign, IL: Research Press Eemeren, F. H., Grootendorst, R. (2014). Studies in pragma-dialectics. Amsterdam: International Centre for the Study of Argumentation. Green, A., Chartered Institute of Public Relations. (2016). Effective personal Communication skills for public relations. London: Kogan Page. Hazardous Materials Training and Research Institute. (2015). Communication skills for the Environmental technician. New York: Wiley. Hoppe, M. H. (2015). Active Listening: Improve Your Ability to Listen and Lead. New York, NY: John Wiley Sons. In Flanagan, R., In Allen, K., In Levine, E. (2015). Cognitive and behavioral Interventions in the schools: Integrating theory and research into practice Eemeren, F. H., Grootendorst, R. (2014). Speech acts in argumentative discussions: A Theoretical model for the analysis of discussions directed towards solving conflicts of opinion. Dordrecht, Holland: Foris Publications. Koprowska, J. (2015). Communication and interpersonal skills in social work. Exeter:Learning Matters. Myers, M.T., Myers, G.E. (2015). Managing by communication: An organizational approach. McGraw-Hill Book Company, New York. Philipsen, G. (2014). Speaking culturally: Explorations in social communication. Albany, NY:State University of New York Press. Reinsch, N. L. Jr., Shelby, A. N. (2013). Communication challenges and needs: Perceptions of MBA students. Business Communication Quarterly 59(1), 36-53. Reinsch, N. L. Jr., Shelby, A. N. (2014). What communication abilities do practitioners need? Evidence from MBA students. Business Communication Quarterly 60(4), 7-29.

Jayco corporation and Jayco Environmental - Free Solution

Question: Briefly describe the organization and its industry. Identify the vision statement, mission statement and statement of values; explain their appropriateness for the organization; suggest potential improvements. Identify the objectives; analyse their appropriateness for the organization; suggest potential improvements, or develop some appropriate objectives and discuss why they are applicable. Undertake an internal analysis of the organization and an analysis of its external environment using appropriate strategic management tools. Develop an appropriate strategy for the organization. Make sure you explain why the strategy is relevant and how it relates to vision/mission/objectives. Answer: Introduction: Strategic management is associated with the identification and description of the strategies that needed to be carried out the managers or decision makers of the business organizations. The competition of all types of industries has been increased in the recent years. As a result, the key of achieving the success in any business is to get the sustainable competitive advantage through effective business strategy (Rosenbaum-Elliott et al. 2015). In order to develop a proper business strategy for an organization, the managers need to understand the situation of the company and the business environment. This will help them to understand the exact requirements of the business operations of the company and the target market of the business (Percy and Rosenbaum-Elliott 2016). In this context, the analysis of the internal and external environment of an organization is very important for developing a proper strategy for the business operations of an organization. In this report, the strategic management of Jayco Corporation Pty Ltd has been analyzed. In this context, the description of the organization and the industry, in which it is conducting its business have been analyzed first in the report. After that the mission, vision and objectives are also given for analyzing the goal of the business operations of the organization. In the later section of the report, the internal and external environment of the organization have been analyzed and a strategy has been recommended for the sustainable development of the business operations of the organization. The strategy has been developed on the basis of the outcomes of the internal and external environment analysis of the organization. Background of the Organization: The selected organization for this report is the Jayco Corporation Pty Ltd, which is a recreation car manufacturer. The company is known as the best caravan manufacturer company in Australia. The company was established in the year of 1968 by Lloyd Jay Bontrager. The company has developed many innovative car models in the journey to this time from the past era. The headquarters of the company are situated in Middlebury,Indiana and USA. This is the largest manufacture of the recreation vehicles in Australia and the position of the company in the whole world is third. The company have made over 60000 vehicles in the 42 years of journey. At present the company is conducting their business activities over the international market. They have more than 2000 employees in the different section of their business area. Jayco Corporation Pty Ltd gives high priority to the customers. Once a customer buys a car from the company, they used to add the customer in the Jayco family and consider him or her with high values. Currently they are focus in the area of the customer centric business for capturing the highest position in the world as the recreation vehicles manufacturing. Background of the Industry: The company chosen for this report is a recreation vehicle manufacturer company. The demand of the recreation vehicles in Australia is very high. The country is very popular for the natural beauty of many places. The tourism business is in very high demand in the country. The people of the country are highly interested in travel and tourism (Ibisworld.com.au 2016). The popularity of the enjoyment through some activities, which are different from the daily routine of the common people, has been increased in high level in the modern world. This is one of the main reason of the high level of popularity of the recreation vehicles in the country. The high demand is indicating towards the high future growth and opportunity of the manufacturing companies. Due to the high demand of the products and good future opportunity of the products of the industry, the market is full of competition. The companies, which are developing the recreation vehicles are facing tough market completion in the target market in Australia (Hitt, Ireland and Hoskisson 2012). In this context, the sustainable competitive advantage gaining is very important for the companies to get the desired level of success in their business (Brown, Bessant and Lamming 2013). The research and development activities with high level of innovation are required for achieving the high level of success in the business in the recreation vehicle industry. Mission and Vision of the Organization: The mission of the company is to provide the best product to the employees as the recreation vehicles. The slogan used by the company for the promotion is Generations of Family Fun (Jayco.com.au 2016). The aim of the company is to give the maximum scope of family fun in their products, i.e., the recreation vehicles. The company is also cares for the customers (Wilson and Gilligan 2012). They used to give high values to the people who are using their cars for developing a good brand image in the target market. Therefore, the mission statement of the company should be Jayco Corporation has the aim of providing the best environment for fun in recreation vehicles with the best customer support. The vision of the company is to be the worlds largest recreation vehicles manufacturing company. It has already gained the first position in the home country and the third position in the whole world in the recreation vehicles manufacturing industry. Therefore, now the vision is growing more in their business and achieve first position in the whole world among all the recreation vehicle manufacturing companies (Jayco.com.au 2016). The vision statement of the company To build memories that last a lifetime. The companies value of working are associated with the Teamwork, Pride, Innovation, Reward and Recognition with proper planning and systems. The employees of the company are working by following proper plan and innovative way as a team for achieving the corporate goal of the company (Jayco.com.au 2016). Objectives: In order to fulfill the missions and going towards the vision of the company, it has to expand their target market and develop a very good brand image in the whole world. In this context, it has to develop a good business strategy based on the following objectives. To provide the most expected and valuable products and services to the customers To develop a very good brand image and a good customer base To provide the most innovative recreation vehicles To be the no. 1 recreation vehicle brand in the whole world Internal Environment Analysis (SWOT): Strengths: 2 year warranty from Jayco: The company provides a warranty period of two years from the manufacturer end not the dealer. This is a great opportunity to the users of the vehicles of the company that the manufacturer is giving this warranty. They dont harass the customers for claiming the warranty in case of any hazard (Jayco.com.au 2016). 1 year free access to its Customer First Roadside Assistance program: This is also helping the company to attract the customers towards the services of the company and developing a good brand image in the target market (Jayco.com.au 2016). Integrated manufacturing in Australia: The company has its integrated manufacturing unit in the country, which is helping them to provide the products to the customers in less price and shorter time. Green Initiative: The environmental development is a major concern of the company. They are developing eco-friendly fuel efficient cars, which is helping the company to reduce the carbon emissions by the products and the customers to save their money for fuels. Weaknesses: No direct customer interaction: The company dont interact with the customers directly. The corporate dealers of the cars of the company are the medium of communication between the manufacturer and the customers of the cars of the company. This is one of the main weakness of the company as the customers perception is very vital to be understood for providing best satisfactory services to them (Hill, Jones and Schilling, 2014). Rising labor costs: The manufacturing of the recreation vehicles is associated with the efforts of any people or employees. The rising labour cost is affecting the cost efficiency of the cars of the company. No current research for alternative fuel: The company has the aim of building fuel efficient and eco-friendly cars. In this context, they need to research well to find alternative solutions of the fossil fuels (Grnig and Khn 2015). However the lack of current research activities regarding this is a major weakness of the company (Ward and Peppard, 2016). High shipping costs: The recreation cars are very huge in size, which is the reason of high shipping costs of those. This is hampering the price of the cars. Weak internet presence: The most effective way of promoting any products or services is the internet. In this context, the company has very less activities in the internet. Opportunities: Increasing RV target market: 12,000 individuals are entering in the target market of the recreation vehicles which is a great opportunity to the company to expand the business and the target market of the company and achieve the desired level of sustainability. Young adults entering the market: The young adults are very interested in the sue of the caravans or the recreation vehicles. These people have a lot of money to invest for their fun and adventure. This is also a big opportunity to the company to have major profits from the business in the upcoming times. Tax deduction from the IRS as a second mortgage: IRS has deducted the tax of the company as a second mortgage, which is an opportunity to the company for reducing the cost of the company and increase the profitability of the company. Returning customers: The customers who are using the RV of the company are satisfied well and they are returning to the company for new models with advance facilities. They are also referring the company to others. This opportunity is helping the company to expand their business. Threats: Instability of oil prices: The increasing oil price is a major threat of the company. The RVs are generally require a lot of fuel for operating. The company is trying to develop the vehicles as fuels efficient, but they also have a limit. The price of the fuels is increasing in a high rate which is affecting the business of the company (Mols 2013). Current economic state: Current economic status of the country is not so good, which is affecting the business of the company as the products are too costly. Low customer satisfaction: The company is unable to understand the actual requirements and factors needed to satisfy them due to low level of communication with them. This is a major threat to the business of the company. External Environment Analysis (PESTEL): Political: As Jayco is one of the best recreation car manufacturers in Australia, therefore, the political factors such as the government policy, instability or the political stability of the country in the overseas markets, environmental law, labor law, and tax policy have a significant impact on the business of Jayco (Ibisworld 2016). The strict political factors of Australia can be influencing for Jaycos business operation. Economic: Economic growth of Australia has grown around 2.5 % on average in the previous two years (Ibisworld 2016). On the other hand, the recreation car industry requires an environment with good economic growth (Jayco 2016). Thus, it can be a discouraging factor for the business of Jayco in Australia. Social: The social factors are very influencing for the regression car business of Jayco. People are greatly fond of regression vehicles in all over the world (Yksel, 2012). This huge car demand is also same for Australia. People with high or medium income are interested to buy the regression vehicles (Rachet 2014). People always want to avoid the public transportation. That is why, they show more interest to get their own cars and that can be fulfilled by the regression vehicles manufactured by Jayco. Technological: Due to excessive fuel consumption by the regression vehicles, the environmental sustainability is hampered the most. Therefore, this organization has to take an alternative way out to mitigate such crucial issues (Grnig and Khn 2015). Thus, it can be done with the help of inventing another fuel that would not emit carbon. On the other hand, this organization can also take the help if latest technologies so that carbon emission can be minimized in order to maintain environmental sustainability. Environmental: The regression vehicles are the major reason of the carbon emission as these vehicles require more fossil fuels. Therefore, it increases the green house gas effect in environment (Yksel 2012). Thus, the research and development team of Jayco has to implement some alternative solutions so that the environmental sustainability can be maintained. Legal: There are several legal factors those can have huge impact on the business of Jayco. These important factors can be product safety, product labeling, consumer rights and laws, advertising standards, equal opportunities and health safety (Grnig and Khn 2015). This organization should be very careful while incorporating new effective or improvising their existing legal policies regarding the health and safety as well as the consumer rights and product safety and product labeling. Recommended Strategy Development for the Organization: Jayco Corporation Pty Ltd needs so many changes to catch up with the rest of manufacturing companies. The strategy that need to adopted for the company are given in the section below: Proper leadership style: They need to leaderships training forums and workshops for their employees. This will help in transforming the kind of leaders they have to be more effective. The structure of the organization needs to support everyone and not a superior type of structure that is currently hoarding ideas and being notorious in discouraging the employees. For any organization to thrive they need took keenly on their leadership structure, their organizational structure and the handling of their employees. Use of internet and social media: They need to use the internet and the social media platform for the promotion of the products and facilities provided by them. The social media platform will also help them to directly communicate with the customer and understand their requirements. In this way, they will be able to give the superior level of customer satisfaction. Research and Development: High level of research and development activities is required for the development of the eco-friendly RVs. The company is currently not giving high focus in this area. They need to focus in the innovation in the area of fuel efficiency and alternative fuels. Conclusion: The business industry and business environment of Jayco Corporation Pty Ltd have been analyzed in this report. The company has a good brand image in the target market and a developed market through the whole world. The SWOT and PESTEL analysis have been done and after that a strategy has been recommended for the development of the business strategy of the company. Motivation to the workers is imperative as well as having the best kind of leaders as well as managers. The kind of leadership skills tend to evolve with time and it is congruent that the impediments of rigidity be avoided at all costs. The company need to give focus in the promotional, communicational and RD activities. References: Brown, S., Bessant, J.R. and Lamming, R., 2013. Strategic operations management. Routledge. Bull, J.W., Jobstvogt, N., Bhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., Lambini, C.K., Rawlins, M., Baral, H., Zhringer, J. and Carter-Silk, E., 2016. Strengths, weaknesses, opportunities and threats: A SWOT analysis of the ecosystem services framework. Ecosystem Services, 17, pp.99-111. Eden, C. and Ackermann, F., 2013. Making strategy: The journey of strategic management. Sage. Eid, R. and El-Gohary, H., 2013. The impact of E-marketing use on small business enterprises' marketing success. The Service Industries Journal, 33(1), pp.31-50. Grnig, R. and Khn, R., 2015. Global Environmental Analysis. InThe Strategy Planning Process(pp. 89-96). Springer Berlin Heidelberg. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an integrated approach. Cengage Learning. Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012. Strategic management cases: competitiveness and globalization. Cengage Learning. Ibisworld.com.au. 2016.Recreational Vehicle Manufacturing in Australia Market Research | IBISWorld. [online] Available at: https://www.ibisworld.com.au/industry/recreational-vehicle-manufacturing.html [Accessed 10 Aug. 2016]. Jayco.com.au. 2016.Jayco Australia | Our Company. [online] Available at: https://www.jayco.com.au/about-us/our-company/ [Accessed 10 Aug. 2016]. Kapferer, J.N., 2012. The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Mols, N.P., 2013. The Internet and the banks strategic distribution channel decisions. International Journal of Bank Marketing. Percy, L. and Rosenbaum-Elliott, R., 2016. Strategic advertising management. Oxford University Press. Rachet, B., 2014. PESTEL analysis and Porters Five Forces For Innocent Drinks Company.Docs. school Publications. Rosenbaum-Elliott, R., Percy, L., Elliott, R.H. and Pervan, S., 2015. Strategic brand management. Oxford University Press, USA. Scott, D.M., 2015. The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. John Wiley Sons. Shih, B.Y., Chen, C.Y. and Chen, Z.S., 2013. An empirical study of an internet marketing strategy for search engine optimization. Human Factors and Ergonomics in Manufacturing Service Industries, 23(6), pp.528-540. Simons, R., 2013. Levers of control: how managers use innovative control systems to drive strategic renewal. Harvard Business Press. Ward, J. and Peppard, J., 2016. The Strategic Management of Information Systems: Building a Digital Strategy. John Wiley Sons. Wilson, R.M. and Gilligan, C., 2012. Strategic marketing management. Routledge. Yksel, I., 2012. Developing a multi-criteria decision making model for PESTEL analysis.International Journal of Business and Management,7(24), p.52.

Retention and Chunking free essay sample

Memory is one of the important roles of the mind. However, it is often disregarded, unless needed. People typically do not think about memory except when they really need to retrieve or recall important details. People usually think about memory only when it fails them. Memory refers to the processes that are used to acquire, store, retain and later retrieve information. It is a function that is basic and integral to all cognitive and psychological activities. There are three major processes involved in memory: encoding, storage and retrieval.In order to form new memories, information must be changed to usable form, which occurs through the process known as encoding. Once information has been successfully encoded, it must be stored in memory for later use. Much of this stored memory lies outside of our awareness most of the time, except when we actually need to use it. The retrieval process allows us to bring stored memories into conscious awareness. We will write a custom essay sample on Retention and Chunking or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There are many ways of classifying the human mind and its ability to retain information. One of the most often used classifications are based on the duration of memory retention, specifically the sensory, long term memory and short term memory which is our focus in this report. In Freudian psychology, the short term memory (STM) would be referred to as the conscious mind. Paying attention to sensory memories generates the information in STM. Most of the information stored in working memory will be stored for approximately 20 to 30 seconds. While many of our STMs are quickly forgotten, attending to this information allows it to continue on the next stage, long-term memory.However, there are different control processes that can be applied once the information is transferred into the short term memory. Two of these are rehearsal and chunking. Rehearsal is the mental repetition of information to retain longer in STM. This is the way to keep the information in STM refreshed even if it is stored in the STM for a relatively long period of time; that is if one keeps rehearsing the information. On the other hand, chunking is a unit of memory, where overcoming STMs that can be remembered or retained are five-to-nine nformation. A chunk could refer to digits, words, chess positions, or peoples faces. The concept of chunking and the limited capacity of short term memory became a basic element of all subsequent theories of memory. According to Ebbinghaus, short term memory was postulated to explain temporary retention of information as distinct from long term retention of information. Short term memory acts to also store current sensory information and to rehearse new information from sensory buffers and has limited capacity. Loss of information stored in short term memory has the same characteristics as loss of information stored in long term memory. It happens quicker because it involves information that is not learned as well. What we call the learning process is transferring information from short term to long term memory and is a physiological process. Retention is the persistence to perform a learned behavior (facts or experiences) after an interval has elapsed in which there has been no performance or practice of the behavior.Individuals can briefly recall short lists, but as the lists increases in length, participants will need more time to recall the lists. The number that can be recalled before errors begin to occur is called the memory span, and it has been interpreted as the limit on the storage space available in STM (Klatzky, 1975). As more items enter STM, the strength of previous information fades away. In cognitive psychology and mnemonics, chunking refers to a strategy for making more efficient use of STM by recording information.

Looking For A Sample APA Essay?

Looking For A Sample APA Essay?If you need a sample APA essay, there are several places that you can get one. You might want to make sure that the essay you get is one that has been accepted by the APA and thus gives you a better idea of what to expect when you write your own. For this reason, it would be useful to go through the APA's guidelines for sample essays and choose one that will best fit your needs.For example, if you are writing an essay about literature, you may want to look for a brief introduction that is relevant to the topic. Some examples of the topics that the APA has on their sample essay include the essay titled 'History of the Chinese Novel.' Other helpful essays include those on the theme of contemporary American poetry.However, if you are not quite sure how to word your essay, try to take a good look at it to find out the specific words that you should use. In doing so, you will be able to determine the style and intent of the essay. While many students start o ut with the best of intentions, they often don't know what type of language to use or even how to begin writing a paper.You will also find that using these samples will help you see how other students have handled the material, which can help you learn from their mistakes. Sometimes, students who do not take enough time to research the specific subject matter of the essay end up making mistakes or writing poorly. By getting to see the errors they make, you can learn from their mistakes.You can also check the Internet for different places that offer sample essays that can give you ideas for a good one. There are many sites that offer sample papers that you can download and use for free. Many of these papers are very long, so you will want to make sure that you are able to keep up with them.There are also some colleges and universities that offer short research papers and essays for use by their students. These types of papers are ideal for working on if you are not as familiar with t he subject matter as other students. They will help you gain more knowledge and get a feel for the type of essay that you may be facing in the future.In order to learn more about the sample essays that you have downloaded from the Internet, you can also ask for advice from the department chair of the college or university that you are attending. This person may be able to help you find a good essay that will work well for your class. And, while the essay you read online may be free, it is still likely that the student must pay for the costs of their education.So, if you are looking for a sample essay that you can use, it would be helpful to do some research on the topic and decide what type of essay you would like to write. You can find sample essays through the Internet, colleges and universities, and even the department chair. The goal is to get as much information as possible to help you with the task of choosing the right essay.

Nick Stephenson on Reader Magnets and Amazon SEO Reedsy

Nick Stephenson on Reader Magnets and Amazon SEO Reedsy Reader Magnets and Amazon SEO - Nick Stephenson on Author Marketing Last update: 07/06/2017â€Å"You’ve got to think about what the benefit is for the reader.† This is what author marketing is all about, according to bestselling author Nick Stephenson, who we have the pleasure of interviewing today.We first reached out to Nick over a year ago, when he had started implementing this mindset and his reader magnets technique. In a year, he has built a hugely profitable business out of his writing career, hitting bestsellers lists, writing full-time, and now offering a premium marketing training program for authors: "Your First 10k Readers".He shares his insights on email lists, incentives (reader magnets), reviews, and Amazon search engine optimization. If you want 24 minutes of exceptionally condensed marketing advice, just hit â€Å"play† below. For the lovers of the written word, we also provide, as always, a nice, clean transcript. Enjoy! Hi Nick, great to have you here! You’re a UK bestselling indie author of crime and thrillers. Can you give us a bit of background on what your books are about?Thanks for having me. I write mystery and thrillers, the Leopold Blake series, and I write non-fiction as well: books specifically designed to help authors find their first 10,000 readers and build their platform.My fiction work is based on a modern-day Sherlock Holmes character and is great fun. It’s all based in the US, with American characters and American language. There are 6 books in the series; I’ve been publishing for about two years now and started seeing some amazing results about 12 months ago, when I started really focusing on building my marketing strategy and on what works. It’s been a very exciting year or so for me.I can imagine. And it’s actually a year ago that I first got in touch with you to present you the idea we had about Reedsy, so I’d say it’s been a gre at year for both of us!Absolutely, yes! It’s great to see so many emerging authors and services to help grow this industry, because it’s such a new market! It’s just great to see all this exciting stuff happening.Exciting is definitely the word! You also have a free webinar on the Your First 10k Readers website that I really enjoyed, especially the first video, because that video starts by effectively setting the right mindset for book marketing. I see many authors out there thinking â€Å"how can I sell my books†, when it should actually all be about adopting a reader’s perspective.Absolutely. I think the problem with a lot of authors, like you said, is that they see marketing as a problem, when marketing can be fun as well! Because when you’re building a real connection with your fans, you get to have that exchange of ideas. Getting emails from people telling you how much they love your books and how they can’t wait for your next on e, every day, is a wonderful feeling.And when you have a next book to launch, knowing that you can launch it into the top 200 on Amazon, go to the top of the charts on your bestseller lists, without having to pay for advertising, that is amazing, because you have this built-in platform that you have direct control over. Whereas if you’re relying on Amazon or other ebook stores, or even Facebook, to do that for you, the rules can change at any minute.That’s because you don’t own that platform: it’s their platform, so they can change the rules. But if you have your own platform, you don’t have to worry about that: you control it, and therefore control your career. So my premium training is all based around how to develop that for yourself and how to build that up, so you can take control over being an author.The webinar you mention are the free videos that I show to people to let them know exactly what they can do to get this process started. There a re currently 3 videos and you can sign up for them at Your First 10k Readers.The first one will essentially take you through how the online retailers work. And this is a big one because most authors think about marketing like old school, traditional marketing that publishers used to do (and some still do), where it’s all about the physical bookstores.It’s nothing like that, because Amazon and the other stores are really search engines. They’re like Google for products, Google for books. And if you don’t understand how a search engine works, how it indexes books and pages and how you can get to the top of those search results, you’re leaving a lot of visibility on the table. So I talk about exactly how to get that right mindset.So how can authors do SEO (Search Engine Optimization)? How should they, for example, decide which keywords to enter for their book?It’s difficult I think, because Amazon and the other retailers don’t publish th eir search traffic. If you’re on Google, you can go to the Google Keywords tool, type some keywords and see how much traffic they get, what the competition is like, etc. Amazon doesn’t do this, they keep it very much to themselves, so you’ve got to be manual about it - you have to use a bit of common sense.The easiest way to do it is to use the search bar at the top of the book page and start typing in some relevant search terms that you think might apply. Amazon will suggest some for you, so you just pick some suggested terms and check out whether the books listed under those terms are selling well. If they are, it’s a good keyword, so you have to determine whether you can compete at that level of sales. So if you’re currently selling one copy a day, you don’t want to be in a keyword pool of books that are selling hundreds of copies a day. It’s a lot of manual work, trial and error, but keywords are so important.Do your recommend cha nging them often and testing/iterating?It depends, I don’t change mine that often. If I see my sales drop, I’ll go back and check, but really there is no kind of set that you want to change them out, there’s no magic answer.One post I really liked on your blog was the one about readers magnets. Because often, I finish an indie book and I read something like â€Å"we indie authors rely on reviews/on our newsletter, so please leave a review/subscribe to my newsletter†, and that to me is not a real incentive. You, however, offer a real incentive. Can you tell us more about these reader magnets?Yes, you’ve got to think about what the benefit is for the reader. Because if you put a call to action at the end of your book like â€Å"buy the next book† or â€Å"subscribe to my mailing list† or â€Å"leave a review†, the reader’s thinking: â€Å"what’s in it for me? Why should I do that?†I mean, some people will do it, of course, but most people will just completely ignore that. What you have to do to get more results is offer the reader something for them, something of value, to get them to take action. And personally I’d rather have them subscribe to my mailing list than anything else. Because if you get their email address and get their consent for you to contact them in the future, you can ask them for reviews or sales later on down the line, when you’ve built up that brand and that relationship. And this is where reader magnets really come in.Reader magnets are basically something of value that you give to your readers in exchange for an email address.That has made a tremendous difference. We’re talking more than a 1000% increase in signups, just from doing that. I offer them a book as a magnet, a full book (either another book in the series, or a related book if it’s a non-fiction book), but you don’t have to offer a full book, you can offer bonus chapt ers, deleted scenes; or in non-fiction: cheat sheets, case studies, videos, anything you want as long as it’s related to the book that the reader has just finished.It just makes all the difference because with reader magnets you’re thinking about what is in it for your readers, not what’s in it for you.Exactly, I think that is definitely the key in marketing. And it’s funny because in January, we’ve seen a couple of indie author stars like Hugh Howey or Joanna Penn posting videos about their reading habits and how they find their next reads. It shows that they have this right mindset: they easily put themselves into their readers’ shoes because they are readers themselves.Absolutely, and they build a connection with their readers that way. I’m always going to make as much effort as possible to build a connection with readers, because from a reader’s point of view, you’ve got a book out there but they have no idea who you are, they don’t know what your life story is, what their personality is, all they know is your book.If you’re publishing videos like Joanna Penn and Hugh Howey, you really build that connection and readers start to understand who you are as a person. And then they’re much more likely to buy from you because they’re invested in your success: they feel like they know you.Another great thing about indie authors is the community they’ve built, and the collaborations that emerge between authors. You’ve been working very closely yourself with Matt Iden, another author in your genre, right?I think collaboration is absolutely key, because this kind of old school mentality of â€Å"book launch is the be all and end all† is gone, you know. It used to be that where your book didn’t sell 20 or 30 thousand copies in the first three months, your publisher would either drop you or reduce your advances, or be less invested in marketing your n ext book. The indie mentality is different because we don’t rely on huge sales in the beginning, we can be happy with a few hundred sales in the first month, or a few dozen, or even ten!We’re not â€Å"in competition†, because we don’t have to compete for shelf space with this or that bestseller during launch week: we’re available forever. So we can actually work with other authors to benefit everybody because in the end we all have the same objective, which is to reach more readers and get our work out into the world. And there’s no reason we can’t do that together: I email out my audience all the time, and if I’ve got nothing of my own to promote, I’ll recommend other authors’ books. I want my readers to trust me so if I can give them something good to read that’s a great way of doing it!Another thing I wanted to discuss was your brand, that you’ve built across the years, and that is particularly e vident in your covers. Would you say that branding is one of your selling points or is it just there to support your other marketing activities?Branding is very important because it basically means that your readers know what to expect. Your name is a brand, so if someone is going to read the next Nick Stephenson book, they should understand what that’s going to be like.From a visual point of view, having those covers, almost identical across the series, means that when they’re scrolling through a list of books, they immediately know it when they see a Nick Stephenson book. And if they look at it, they’ll see the â€Å"also bought† at the bottom of the page and there will be all my covers lined up. And on my website they can see them in a banner too. It creates a very strong visual trigger that gets people excited about looking at your books.One of the most important things you should do is have a nice, professional cover, and if you’re writing in a series, having those covers match as closely as possible can make a very big difference.Do you do â€Å"perma-free† on the first book in the series?Yes, I do, and there is a reason for this. We talked about ebook stores being like search engines, right? Well, this is like any other online business, you need two things: traffic, and conversion (turning traffic into customers).Perma-free is a wonderful way to get traffic, because you can get 50x to 100x more downloads on a book if it is free, compared to if it was even 99c. Then, if you’re smart about it, you can find ways to convert that traffic into paying customers (using reader magnets, typically).Even if you don’t do perma-free you can do regular free promotions if you’re enrolled in KDP Select, and use those 5 days every 90 days when your book is free to really promote it. You’ll get subscribers that way that you can then lead on to your other books. It just makes a huge difference.One thing I’ve noticed in the latest numbers you disclosed about your expenditures for your books, is that you’re not afraid to spend money as long as it brings more back. I’ve heard that you’ve even tried Facebook ads, is that right?Yes, I do, even if I didn’t include it in the breakdown (I’d only been doing it for a couple of months). It’s like anything, you know, if you want to take your business to the next level, you’re not going to be able to do it using free marketing tools, or a $5 add.I’m not saying that you cannot have sales without paid marketing, I’ve started making serious money from publishing without really spending that much money. But you hit a plateau pretty quickly. And if you want to go to the next level, you really need to think about how you can invest in your own business.Then, it’s not about cost, it’s about how much value that investment is going to bring. If it’s going to earn you money, save you money, or save you time, then it’s a good investment.Facebook ads have been absolutely incredible. Aiming it at my non-fiction author marketing side of things (and advertising my free Reader Magnets book), I’m getting subscribers through Facebook ads that cost me around a dollar, but they’re earning me around $15, so it’s just an incredible amount of ROI. I actually don’t think that will last forever, Facebook will catch on to how much money people are making through this, and prices will go up. But while it’s like that, it’s just fantastic!Thanks for these insights, Nick, and for your time!  For more insider tips on author marketing, check out our free Reedsy learning courses on marketing.How do you build your mailing list? Do you use any reader magnets? Leaves us your author marketing thoughts and tips in the comments below! And don’t hesitate to ask Nick Stephenson any questions!